Hearty Bread Brand Story

Diabetic Cases
The
Philippines is considered one of the diabetes “hot spots” in the Western
Pacific region. It is estimated that 1 out of 5 Filipinos are diabetic. This
statistic is very alarming and calls for attention of the general public.
Several cause-oriented group has already started campaigns to spread awareness
in the hope to help hinder the growth.
It was
noted that unhealthy lifestyle habits of Filipinos is the main cause of
diabetes. This was also tackled by World Health Organization and they also
included sedentary lifestyles as major lifestyle risk factors, stating that 1
in 3 is overweight and 1 in 10 is obese.
Obesity
Obesity
cases is another red flag in the country. Those who consume excess of sugar and
carbohydrate lead to accumulating that excess weight overtime. Per record,
Philippines has estimated a staggering 18 million citizens who are either Obese
or Overweight.
Cancer Cells feed on Sugar
To clarify,
consuming sugar does not cause cancer. Studies have been conducted which proves
that sugar essentially feeds tumors and encourages cancer growth. Hence,
starving these cells from sugar may help cancer patients.
Given these
health conditions, a group of young entrepreneurs have decided to develop bread
alternatives for those whose dietary requirements needs special attention. Evan
Dykimching and Vicson Ngo are the people behind Hearty Bread, Gluten-Free,
Sugar-Free.
The company
started out as suppliers for some of the major hospitals in the Metro. They
cater to doctors and in-house patient with conditions mentioned above. Evan
recounts “When one of our family member got confined in the hospital, we were
surprised that the price of our bread were quite high due to several
administrative fees”
With the
company’s desire to promote affordable and quality health, they created the
brand “Hearty Bread” to make healthy breads readily available and affordable to
the general public.
To give you
an idea, if you are not familiar with the price of Gluten-Free/Sugar-Free
market, other producers are selling at 500php to 600php per loaf. For most
people, this price tag is very expensive.
Hearty
Bread invested in research & development for 2 years in order to come up
with bread that are double the size and sell them at half the price. Hearty
Bread’s Almond Loaf line retails at only 180Php for the plain Almond Loaf while
their Cheesy variants – Cheesy Charcoal and Cheesy Coffee are pegged at
250php/loaf.
They also
have other products such as their Sourdough/Probiotic line which includes
Malunggay Sourdough Pandesal which sells at 40php/6pcs, while their other
Sourdough loaf sells at 115php. Hearty Bread’s Fruit loafs are also in demand,
Banana Sourdough Loaf retails at 200php, Banofee Walnut Sourdough Loaf and
Pumpkin Carrot Sourdough Loaf sells at 280php/ Loaf. These are all
Gluten-Free/Sugar-free!
A lot of
other products are in the pipeline and are being developed which gives those
who are into these type of diet something to look forward to.
Evan also
shares the secret to making their bread available at a very low price – “We can
really lower the cost of our products since we produce them commercially in
volume quantities. We also own the lot where our facilities operate so we don't
pay rent.” He further explains “We make
our bread affordable not to kill the market price but to make these healthy
bread affordable and help those who are burdened to begin with.
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