PH’s Itogon Coffee debuts at the World Trade Market in London this November
Itogon Coffee, one of our country’s premium
specialty coffee from Benguet province, debuts at the World Travel Market
London (WTM London), the leading global event for the travel industry that will
take place from November 4 to 6.
Tourism Promotions Board of the Philippines (TPB)
and Henry & Sons will brew, serve and share the beautiful story behind this
delicious coffee from Itogon, a mining town in Benguet that is continuously
transforming into a sustainable coffee-growing community. This opens an
opportunity for Henry & Sons’ to fulfill its commitment to bring back the
Philippines in the global coffee spotlight through a sustainable coffee
economy.
Through the Foundation for Sustainable Coffee
Excellence, the advocacy arm of Henry and Sons, different programs are being
conducted to help the farmers produce quality coffee beans. While the country
takes pride in brewing the Itogon coffee at the WTM London, the beautiful
journey of the coffee farmers from mining profession to growing, harvesting and
delivering delicious coffee for the world to taste will also be shared during
the event. The Institute for Coffee Excellence's Chief Educator Raoul de
Peralta will brew and man the coffee bar at the Philippine Pavilion.
WTM London is a global event where industry
professionals meet and conduct business deals. Through its industry networks,
unrivaled global reach, WTM London creates personal and business opportunities,
providing customers with quality contacts, content and communities.
Get to taste Itogon coffee and contribute in helping
them shift their main livelihood from mining into coffee farming and in
empowering the farmers to process world-class specialty coffees in their own
backyards.
Visit thevault.ph for orders and for more
information.
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