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ASEAN Tourism Forum 2020 Updates

 ASEAN Tourism Forum 2020 Updates

14:15 – 15:00 hrs on 15th Jan 2020 at ATF 2020 
The ASEAN region or Southeast Asia, comprising the 10 Member Countries, namely Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Viet Nam. 

While each Member State continues to promote their own country, the 10 ASEAN Member States also work together collectively to promote multi-country travel within ASEAN region, positioning Southeast Asia as a single destination, as guided by ASEAN Tourism Marketing Strategy (or “ATMS”) 2017-2020. 

In the media briefing session, Mr Howard Lance A. Uyking, Assistant Secretary for Branding and Marketing Communications, Department of Tourism the Philippines, in his capacity of Chair of ASEAN Tourism Marketing Partnership Working Group (ATMP-WG) together with the representatives from all 10 Member States and partners, shared the updates about ASEAN Tourism Marketing activities as follows. 

1.) The new ASEAN Tourism website www.visitSEAsia.travel has been launched at ATF2020. The new website was designed to more consumer-centric, modern, un-cluttered and easy to navigate, with the improved visual content, mobile-first design to enhance user experience. 

2.) The ASEAN Tourism logo has been slightly adjusted. Considering that there was a strong public perception of the word “ASEAN” as a political entity, ASEAN Member States decided to adjust the ASEAN Tourism logo to make it more market-oriented by removing the word “ASEAN”. The design and other components of the logo remain unchanged. This symbol is the main promotional logo for marketing purposes. 

3.) The plans for 2020 are the followings. 

3.1 To continue the effort to raise awareness of ASEAN Tourism and its brand, through using digital channels and partnerships. Our online platforms include the new website, Facebook fanpage ASEAN Southeast Asia and Instagram ASEANtourismonline. The activities are online promotion on social media, blog series, promotional support from ASEAN Centre in China, Japan, and Korea, as well as from ASEAN Promotional Chapter for Tourism in India and Australia. We also work with partners for joint marketing & promotion and to expand the outreach for mutual benefit. More details from each partner will be discussed in the next session shortly. 

3.2 To implement marketing campaigns involving influencers from long-haul markets e.g. U.S.A., Europe and Australia; 

3.3 To launch a new promotional VDO to promote Southeast Asia; and 

3.4 To develop a successor of ASEAN Tourism Marketing Strategy, since the current one will expire at the end of this year. 

4.) Updates from ASEAN Tourism marketing partners, namely ASEAN-China Centre (ACC), ASEAN-Japan Centre (AJC), ASEAN-Korea Centre (AKC), AirAsia, Mastercard and TTG. 
4.1 ASEAN – China Centre (ACC) 

4.2 ASEAN-Japan Centre (AJC) 

4.3 ASEAN-Korea Centre (AKC) 

4.4 AirAsia 
4.5 Mastercard 

  1. Curated Priceless content to drive Mastercard usage in 10 ASEAN destinations with key focus on top 3 destinations: Bali, Bangkok & Singapore 
  2. Elevate Mastercard to be the payment method of choice amongst mass and affluent travelers to the region and work with merchant banks in Southeast Asia to offer special travel deals in the region. 
  3. Exclusive on ground activation such as Priceless evenings, The Captains Club Singapore & The Chefs Table to promote Priceless experiences in Southeast Asia. 
  4. 4 influencers were sponsored by Priceless Singapore for the ATMP-WG’s selected bloggers to experience and drive engagement via multiple social media channels. Priceless Grand Prize Package –Singapore. 
  5. As the payment card partner for the ASEAN partnership, Mastercard has curated a grand prize package for 4 influencers. The selected influencers will be able to enjoy selected experiences during their time in Singapore. 4.6 TTG 

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